A microphone in a radio studio.

Mass Communication

Mass Communication (MCM) is a widely recognised course in Singapore’s media industry, where it equips budding media practitioners with the skills and versatility needed to handle a wide variety of media projects. From journalism and advertising, to radio and video production, MCM offers students access to a ‘media buffet’, presenting them with various hands-on learning opportunities to gain industry experience.

Capstone 4

Social Media Marketing

A team of students who function as an agency to conceptualise and execute social media campaigns for clients. Through the use of various digital mediums such as infographics, an interactive website and videos, the students learn to develop and implement effective content strategies.

Showcase • Showcase • Showcase • Showcase •

Project Title

Beyond My Eyes SG

A social media campaign for Dialogue in the Dark Singapore was an especially meaningful endeavour because it had elements of civic learning. Besides applying their media skils, it was meaningful that the students had a chance to help the less fortunate. The project was supported by the Singapore Kindness Movement.

Logo of Lumos Agency
Social media post of DiDYouHelp Touch campaign about the right helping hand. Social media post of DiDYouHelp Touch campaign about growing up with eye conditions.
The Lumos Agency team's portrait picture and its team members names.
Quote Marks
Portrait Picture of Charissa & Shannon, Project Leads of Lumos Agency in 2022.

Charissa & Shannon

Project Leads

Through this capstone project, we were able to empathise and understand the struggles of a person who is visually-impaired. Conversing with some of the guides from Dialogue in the Dark, in the course of producing content, gave us fresh perspectives which inspired us too.

Team Members

Charissa Gurvinder
Shannon Chew Xuan Ren
Ang Jia Ning Janelle
Gan Yu An Ian
Chai Yi Fang
Fong Li Shan
Z’en Peck
Chia Weiling Cheryl
Nur Khalidah Kamsani
Ezra Angela Manalac Susanty
Tan Yong Xin Rhema
Danial Izwan Mohd Shahri

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