Metamorphica

Metamorphica provides students with real-world experience in integrated marketing. Each semester, 9 to 13 students will work together as an agency in the research, ideation, planning, implementation and evaluation of an actual campaign. This includes: - Functioning as a simulated agency with a brand identity and logo - Managing an actual budget - Interfacing with the client on a regular basis - Working with other external stakeholders, including suppliers, sponsors and social media content creators ‘Be Frank For Real’ is a social media marketing campaign carried out by Year 3 Mass Communication students under the Metamorphica banner. The client is FRANK by OCBC and the goal of the campaign is to increase brand awareness, social media followers and digital engagements among Gen Z around the topic of financial literacy.

Contributing Members:
AISYAH BINTE SAHRUDDIN, CHLOE CHUNG RU TING, GENEVIEVE CHAI JING XUAN, LEANN LEE YUN EN, MIKYAL NADIA BINTE MUHAMMAD RIFKI, NAVYA PRASAD, NG SHI TING DESIREE, PEK LI-WEI DANIELLE, RAYYAN AFIQ BIN MOHAMED AZLIN, SUN XINYI, TOH KIN MUN, YEOW ZHENMEI NATALIE, ZAFIRAH BINTE ZAIN, AAHANA K PANDHER, BRITNEY LYE JIA YING, CLARIBELLE SEAH SEE NING, KAYLENE LOOI YING TING, KEITH GOH MING EN, KWEK SHI YI CAITLIN, LEONG JING TING, MUHAMMAD SYARIF HIDAYATULLAH BIN RAZAK, NATASHA NICHOLAS