Mass Communication

Metamorphica provides students with real-world experience in integrated marketing. Each semester, 9 to 13 students will work together as an agency in the research, ideation, planning, implementation and evaluation of an actual campaign. This includes: - Functioning as a simulated agency with a brand identity and logo - Managing an actual budget - Interfacing with the client on a regular basis - Working with other external stakeholders, including suppliers, sponsors and social media content creators ‘Be Frank For Real’ is a social media marketing campaign carried out by Year 3 Mass Communication students under the Metamorphica banner. The client is FRANK by OCBC and the goal of the campaign is to increase brand awareness, social media followers and digital engagements among Gen Z around the topic of financial literacy.

We unite to form unique creative agencies. We collaborate to offer a variety of services, including graphic design, web development, social media marketing & content creation, ux/ui, and even corporate branding. Each agency works to secure real-life projects, providing practical experience and enriching our portfolios. We also dive into mediums we've never tried before—like web development—because here, learning has no boundaries.

CTV is Singapore's 1st Campus TV Station created for youths, by youths. Our videos range from documentaries to reviews of fun and thrilling activities in Singapore! 2023 saw the launch of a new series “Sup” where interviewees are facilitated to engage in conversations they have been avoiding. CTV also produced videos for clients such as meWATCH and The Food Bank Singapore.

Founded in 2023, Writer's Room is Ngee Ann Polytechnic's student-led publishing house that helms longstanding publications from the School of Film & Media Studies - Hype & The Urbanwire.

Radio Heatwave is Singapore’s first and most established campus radio station. Established in 1992 as an extension of the practical applications of the diploma of Mass Communication, we boast an extensive list of successful alumni in the industry. Today, Radio Heatwave is well known in the media industry as the launching pad to many talented graduates who thrive in the radio industry. The other notable aspect is collaboration with industry partners or radio stations and get to understand the broadcast culture by taking on projects such as Podcast production or hosting external events. To support with outreach activities, RHW has strong presence on social media platforms like Instagram to engage the listeners and continue to promote the RHW brand to the next level on at http://radioheatwave.com

Mediacorp Capstone is a wonderful opportunity for our students to be immersed in a real newsroom environment where they produce news and lifestyle stories both for television broadcast as well as social media platforms like Instagram, and TikTok. With guidance from both professionals and lecturers, students are exposed to real world scenarios of writing, filming, editing and producing their own segments for public view.